AI-Powered Decisioning Gets Faster, Smarter & More Agile

Explore the latest Pega Customer Decision Hub features: from a world-class email editor to concurrent change management.

PEGA DECISIONING

Pega Decisioning Infinity 24 can be applied in various scenarios to enhance customer engagement and decision-making

Personalized Marketing Campaigns

By leveraging real-time customer data and AI, businesses can create highly personalized marketing campaigns that target individual customer preferences and behaviors

Customer Retention Strategies

The platform can identify at-risk customers and suggest personalized retention strategies, such as tailored offers or proactive customer service interventions

Next-Best-Action Recommendations

Pega Decisioning can provide next-best-action recommendations for customer interactions, ensuring that each touchpoint is optimized for engagement and conversion

Fraud Detection and Prevention

The system can analyze transaction patterns and customer behavior to detect and prevent fraudulent activities in real-time3

Customer Service Optimization

By integrating with customer service platforms, Pega Decisioning Infinity 24 can help agents resolve issues more efficiently by providing them with relevant customer insights and suggested actions

Power your next wave of Digital Transformation

Power your next wave of Digital Transformation