Right from machines, media, management, marketing, and sales, FMCG is one of the rapidly-growing industries worldwide. The FMCG sector has been witnessing a noteworthy growth through the technological shift and has succeeded to meet the adapting needs of consumers.
The ubiquity of mobile commerce and social media has fundamentally changed the way consumers interact with FMCG enterprises. Adopting direct to consumer strategy has become the need of the hour for FMCG enterprises who want to enhance customer engagement and brand loyalty. No industry is required to be as agile as FMCG. With the market flooded with competing product mixes vying for customer attention and loyalty, it has become increasingly pertinent for FMCG companies to have a dynamic plan which can react quickly to changing consumption patterns.